Burton 2011 Catalog Intro

Below is the introduction that I wrote for the 2011 Burton Golf Catalog. Dynamic Brands purchased the Burton brand in the early 2000's, and 2011 was the first year the brand was reintroduced. As part of my job, I had to conduct brand research using many old catalogs dating back to the '70's, as well as external sources in order to make sure that a consistent brand image was maintained. The full catalog, in which I wrote all text, will be posted soon.